CLASS Leasing: The "More Seasoned" Apartment Community Charm

Often times prospects will look at apartment communities that do not have all of the bells and whistles as out-dated, or just too old. This is a common misconception that is unfortunate, due to the fact that older apartment communities are often times able to offer things that the newer apartments are not. With an older apartment community there typically comes a much more established reputation, since the community has been around for much longer and more than likely has long term residents. An older apartment community will be on a larger piece of land allowing for more lavish landscaping with larger trees and grassed areas. In addition, the floor plans will definitely be larger in an older apartment community than it's newer counterpart. As you can see there are many selling features that an older apartment community will offer, so do not overlook the "more seasoned" neighborhoods.

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CLASS Leasing

CLASS Leasing: Thanksgiving

I hope everyone has a great Thanksgiving!!

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CLASS Leasing

CLASS Leasing: Facebook As A Book?

I stumbled upon this ad and really cannot believe that no one has thought of doing this before. Of course it would be an ever changing book, but at the sametime, it was very nicely done by this company and is a very neat idea.

Enjoy and have a great weekend!

CLASS Leasing

CLASS Leasing: Marketing On Any Budget

There are many facets to marketing and how exactly they relate to the apartment industry. Marketing is neither something that should necessarily break the bank for a community, nor is it an area that even requires an exorbitant amount of funds in order to see results. With more and more prospects learning of apartment communities through social media and word of mouth, websites such as Craigslist, Twitter and Blogs are becoming more and more useful. In addition to these websites providing material about communities to the online viewers, they are all also 100% free. Marketing is an ever changing field, but here are some great areas to utilize resources to without having to spend a fortune in doing so.

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CLASS Leasing

CLASS Leasing: Holiday Community Events

Getting actively involved in the community is always a great thing, especially around the upcoming holiday season. Since apartment communities have a large abundance of individuals in close proximity, this allows for a large number of people to become involved in any organized holiday activity. In addition to bringing an apartment community together, residents are able to bring friends and family into the mix to help out with these holiday events. Here is an article about ideas for numerous events for the upcoming holiday season!

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CLASS Leasing

CLASS Leasing: Let Your Residents Know You Care

There are many apartment communities out there that do all they can to get prospects to lease at their community and then those same individuals become nothing more than another rent paying tenant. Residents should be just that. They should feel like they are "residing" in a neighborhood and are apart of it, just as they would if they were living in a house on a cul-de-sac. By making residents feel like they are apart of something, this will not only make their living experience that much more enjoyable, but it will also increase the amount of resident referrals a community will receive. There are many things that you can do to add a neighborhood feel to a community, so make sure you're getting your residents involved and watch the positive attitudes that roll through the door!

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CLASS Leasing

CLASS Leasing: Maximizing Google Places

With today's prospects becoming more and more reliant upon online searching for apartment communities, we have began implementing more and more online material into the training course. One such site in particular that we have began to focus on is Google Place Page and what each prospect sees on each property's Place Page. It is important that all of the material on the page is accurate and up-to-date, because this page is typically, or should be, the first page that pops up when a community is searched. Jay Ehret put together a great tutorial about managing a Place Page and allows you the ability to maximize the page's potential.

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CLASS Leasing