CLASS Leasing: Buying And Selling

Here is a great video that breaks down the process of buying and selling, in terms of what goes through a prospects mind before a purchase is made. It relates to any field and market, because regardless of the situation, we are all buyers and sellers at some point in time.

Enjoy!

CLASS Leasing

CLASS Leasing: MUST READ

This article from Multifamily Insiders is definitely one of the better Craigslist tips write-ups I have come across and does a great job outlining all of the key points that goes into posting ads. The goal in posting on Craigslist is to be seen and drive traffic to your property, but these two things can only be accomplished through the creative work a user puts into their listing. The title I used for this blog is an example of how effective a simple title change can be, which is what every person that searches on Craigslist sees first. Therefore, get creative with your listings and see how people are postings titles already and do your best to make your title unique. Have fun with your postings, because always remember that Craigslist is completely free!

Enjoy!

CLASS Leasing

CLASS Leasing: Website Redesigning

Redesigning a company website can be quite the daunting task, especially in terms of obtaining views and relevancy for the website. Search engine optimization has to be taken into account when developing a website, because if the website cannot be found when searched, then the money used for designing the website is money down the drain. Designing a website is a science in itself, but Multifamily Insiders offers some great tips to consider when developing a website in order to get the most bang for your buck.

Enjoy!

CLASS Leasing

CLASS Leasing: Embedding Social Media

I have written numerous blogs about social media and it is no surprise that social media is the waive of the future for marketing in general, especially in the apartment industry. Joining the endless list of social media websites is only a small piece to the puzzle when it comes to utilizing social media and the many benefits that it offers. Once an apartment community page is created in all of these websites, then it is every person's responsibility to spread the word about these pages. By letting as many people know as possible about these social websites, an apartment community can take advantage of the already established customer touchpoints to increase the popularity of an apartment community. Here are two great articles courtesy of Freshnetworks and Apartmentfinder that harp on the importance of embedding social media.

Enjoy!

CLASS Leasing

CLASS Leasing: Foursquare

With the many social networking websites that there are in the web-based world, there is yet another that made its' debut back in the early part of 2009. Foursquare is a web and mobile application that allows registered users to connect with friends and update their location. Much like Twitter Foursquare is an interactive social site that allows users to post status updates, in regards to where they are currently located. The added benefit of Foursquare is that businesses are actively involved, in that when one updates their location, they may receive an update from a local business to their location offering a special, or discount of some sort. Therefore, the more times a user visits a location, the more likely they are to receive benefits from businesses for their loyalty by visiting. This is definitely an up and coming social media site, so take the time to learn about Foursquare, because it is yet another way to get a business's name out into the social wire.

7 Quick Steps to Foursquare Marketing
Ten Foursquare Marketing Campaigns
How Businesses Are Using Foursquare

Enjoy!

CLASS Leasing

CLASS Leasing: Top Ten Social Networking Sites

Marketingcharts.com via data collected from Hitwise established the top ten social networking sites and forums as of September 2010. It comes as no surprise that Facebook is number one by a landslide, but take the time to do some research on the other nine. If your property is not advertised in all ten of these sites, then it's probably time to start researching all of these sites and getting information about your property on all of them.

Enjoy!

CLASS Leasing

CLASS Leasing: Impressive Apartment

Price will always be an objection that one will encounter on a daily basis working in the apartment industry. It never fails that even if an apartment were offered for free, someone will still complain about it being too expensive! With that being said I happened to stumble upon a particular apartment that "expensive" is not quite an extravagant enough word to use to describe the price of this ONE apartment. This apartment is currently being rented out by Will Smith and his family and is located in New York. Make sure to not miss the monthly rent price. It's pretty hard to miss. Quite impressive.

Enjoy!

CLASS Leasing