What can a little sushi restaurant in San Diego teach us about marketing? Take a look at this article from www.openforum.com

This article perfectly illustrates the benefits of social media marketing. In particular its cost effectiveness and ability to reach an audience on a whole new level. The story talks about a small Sushi Restaurant putting in a Tweetwall. While I don't advocate apartment communities adding such a feature to the existing office decor, I love how social media marketing was used to enhance the experience of customers and spread the company's name.

The point is that with social media marketing, we now have a brand new tool box to construct some really outside the box marketing campaigns. The message of the story is simple: Use these new innovations like Twitter to enhance your customers experience and Twitter will spread your brand.

So how do we use this in the apartment industry? Well that's the million dollar question. Let's come up with some ways to make social media marketing work for our properties. I'm looking for some comments on this one....

Have a great weekend
-Danny