A letter to the Leasing Specialist

Let’s do everything the right way this weekend. Let’s get to work 20 minutes early tomorrow morning. Let’s walk the tour route and make sure no one partied too hard last night and left trash in the bushes. Let’s make sure there are no spider webs in the breeze way in front of the model. Let’s make sure that all the lights are on and that the model looks, smells, and sounds like a place you would want to call home.

Let's get our balloons out early, and let's make them BIG. Let's spend 5 extra minutes and make a balloon bouquet so big that when kids drive by they are going to beg their mothers to stop because they think the guy from Pixar’s UP works there.



Let’s answer the phone on the first ring and have the biggest, goofiest, friendliest smile on our face. Let’s tell the prospect that we are “SO HAPPY THEY CALLED! because they JUST FOUND THEIR NEW HOME!!!!!!”

Let’s fill out our guest card completely. Let’s ask the extra questions like “what did you type into Google?” Let’s find out why our prospect is moving?, where do they work?, what are their hobbies?, and what is important to them?

Let's research their business online and know what they do for a living. Let’s have some treats ready for their kids and swing by the play ground so they can “test out the slide”.



Let’s remember to sell the features, not the special. Sell the value, not the concession. Sell the lifestyle, not the reduced rent.

Let’s look them in the eye and tell them it’s ok to smile because they are finally home!

Let’s track our traffic right after they leave the office. Let’s write a thank-you note while the prospect is fresh in our mind.

Let's visit the restaurant across the street and drop off some flyers and tell the manager that you will spread the word about their happy hour special.

Let's flyer 100 cars and refresh Craigslist 3 times. And let’s think outside the box when we post the ads and put something up that will catch everyone’s eyes.

Let’s tell the staff how much we love working with them and how vital they are to our success.

Let’s thank the maintenance crew for getting our units ready.

Let’s have a great weekend!