Technology has quickly made means of communication much more advanced, while at times making it much more impersonal and often, disconnected. Texting, Facebook, Twitter and Email have taken over the, what seems like, lost art of talking to actual individuals on the phone, or in person. Knowing this, we have to adapt to the ever evolving technological language and treat every online lead as if it were a prospect actually calling the community, or walking through your office door. Just as the sale can be made via phone call through learning of the prospects hotspots and building extensive prospect rapport, the same outcome can be made with the right kind of follow-up Email. Always keep in mind that any lead, regardless of where it comes from, is a potential new resident. Enjoy!
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