Saturday, January 29, 2011

CLASS Leasing: College Properties



Renting to students is a topic that I will definitely talk about more in-depth in future discussions, due to the fact that it is a huge market in the apartment industry, but it is an entity all in itself. There are certain things that must be done differently when it comes to leasing-up a student property, because you are dealing with a much more impressionable crowd than your typical renters. Students are typically concerned with what their peers are doing for living arrangements, so a property's reputation and word-of-mouth amongst students is huge for leasing success. Marketing at a student property can be very straightforward, because the majority of the material needs to be focused in a much more isolated area, being as many places as possible on the college campus. Jim Baumgartner from RentSoda posted a great discussion about renting to students on Multifamily Insiders and gives additional insight into the logistics behind running a successful student property.

Enjoy!

CLASS Leasing

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