
When establishing a marketing plan for a community, it is always important to first determine where exactly the pre-existing traffic is coming from. Every community will be different depending upon the location, property style, floorplans offered, etc. More times than not a good source of traffic will typically come from word of mouth from current residents to friends and family. This is a great place to start marketing ones community, because if resident referrals are successful in a community then this is the easiest marketing one can possibly do. You don't even have to worry about driving around the city to distribute marketing material! With that being said a great way to push resident referrals to residents is to have a drive-thru breakfast once a month at the property. Pre-packaged bags with breakfast basics (i.e. fresh bagel, granola bar, fruit, juice, etc.) can be put together and a table can be setup at the entrance/exit of the property where residents will be passing-by. In addition, a resident referral flyer can be stapled to the bag, so that way residents can once again be reminded about the incentive available to them for referring potential prospects. This not only shows that a community cares about its' residents, but it's also a terrific way for residents to be able to brag to their friends how great their community is!
Enjoy!
CLASS Leasing
No comments:
Post a Comment