Getting prospects to stop at your community when looking for a new apartment home is in itself a challenge. Even then the hardest part is now that they are at your community, how do you get them to fill out an application before leaving, or at least keep them from visiting more communities?? Just as leasing agents have a sales strategy and techniques that they utilize to close the deal, prospects also have a set of steps that they take when it comes to finding their new home. Therefore, leasing agents can increase their odds of leasing to a prospect if they are able to break the respective prospects buying cycle.
Brent Williams posted a great article on Multifamily Insiders that really captures the buying and selling cycles that prospects and leasing agents go through when it comes to leasing apartments.
Make sure to read through the article, all the way down to the comments, because there are some great ideas spiraling from this particular blog.
Enjoy!
CLASS Leasing
No comments:
Post a Comment