Wednesday, May 4, 2011

CLASS Leasing: The Potential Benefits Of Having A Blog



It's no secret that social media is only as beneficial as you make it in the sense that if no one is seeing your material, it's not going to be beneficial. It's pretty simple and as easy as that. The more material that one gets into the World Wide Web, then the chances are only increased that someone will stumble upon an excerpt of that persons writings.

One of the more personal and potentially effective venues of social media is the blog. Blogging allows an individual or company, such as this very blog, the opportunity to put together thoughts and topics related to the area or field one is involved with. I blog about apartment and marketing related topics, because we are a company that is known for specializing in apartments and marketing in the industry. Where blogging becomes most effective is when the entries begin to develop a following via Facebook, Twitter, etc. As more Facebook shares and retweets occur, the horizon of those reached by the blog exponentially expands. With all of the blogs that there are in the World Wide Web, creating a following is not the easiest of tasks to accomplish. The material must be consistently worthwhile and meaningful, or the followers will begin to dwindle as blogs become more monotonous.

Mark Schaefer's blog is one of the better blogs I have read and if you will notice, he has a strong group of followers each day. In addition, Mark's blog is designed as more of a homepage for his website, because the blog has basically developed into its own entity with a mass and consistent following. This highlights another crucial benefit to a well written blog, in that it can actually be used as ones website as opposed to spending the exorbitant amount of marketing dollars necessary for website design. Mark's blog sets the bar high, but is a great example of a blog to follow and hopefully emulate for one's own.

Enjoy!

CLASS Leasing

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