We just recently began working at a property in Arizona that had a very minimal amount of content when we arrived on-site. There was neither a property website, nor was the community listed on any ILS (i.e. Forrent.com; Apartmentguide.com). Therefore it became first priority to establish some sort of presence online, so that if a prospect were to search for the community, there would at least be some sort of relevant material to appear. In a matter of weeks, we were able to get the Google Place Page established, as well as work the SEO of the Facebook Page to the point that it is currently the first website recognized as relevant when the property name is searched (Itom A'e Apartments, Guadalupe, AZ; Great job Kimberly!)
This brings me to the larger point of this example in that we were able to create a Facebook Page for a property and have this page move up the Google rankings system...but how?? There are many layers to this question that neither I, nor really anyone else, other than those who have written the Google algorithms, know the real answers to. Obviously, a great first step to take when trying to get a website up the rankings is to make a website/page that is going to have relevant information of interest to readers. After establishing your webpage with substance that individuals are actually going to read, there are a multitude of steps that can be taken from this point forward. Social Media Examiner lists a thorough explanation of 7 detailed steps one can take to get a website up the ranking list of Google.
Enjoy!
CLASS Leasing
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