If you're looking for a great way to get information out to your residents that is interactive and unique, then a resident blog may be just what you are looking for. A resident blog is a spin-off of the staple community blog in that it allows residents the opportunity to actively communicate with one another on an open forum. This forum is still subjected to office maintenance, but it is a much more convenient way to hear and spread pertinent information amongst a community. In order for the resident blog to be benefecial, an office staff must make the blog known to residents via flyer, newsletter update, or any other convenient announcement means.
The resident blog is where an office staff can learn of resident concerns, as well as post community events to receive feedback from the residents about their thoughts and needs. Of course, if you are a member of the office staff where a resident blog is instilled, make sure to monitor the comments. The reason is that once the blog begins to become regularly updated and starts to receive comments from residents, the acivity of the blog will generate relevancy in a Google search, thereby making it open to potential prospects searches. You always want to make sure that prospects are not turned away from a property as a result of seeing something online that could have been addressed right away.
Here are a few examples of some apartment resident blogs I was able to find:
Mountain View Crossing
Shea Apartments
Enjoy!
CLASS Leasing
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