Wednesday, September 30, 2009

Prospect and Residents. Keep Them Separated



Maintenance requests are an everyday part of our business. But it doesn’t need to be the business of our prospects. When a resident comes into the office to place a work order, where are they directed? Hopefully it is not to the same area where prospects are filling out a guest card or an application.

Think about standing in line to order at Wendy’s and a person walks up to complain that there is hair in their food. Not very appetizing is it…

The same thing can happen when we are trying to close on a prospect and a resident comes in to request pest control for their apartment.

Why not keep them separated? It is not hard to have an area of the office where we direct our current resident to discuss work orders and rent questions.

Let’s keep the prospect surrounded by the positives... not the negatives.

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