No "M.O.'s"

A good friend of mine from college is involved in one of the most challenging occupational fields I can think of. He is neither a surgeon, a fireman, lawyer, nor is he a police officer. My friend works anywhere from 12 to 15 hours a day and usually tips the weekly hour scale somewhere around 90 hours of work per week. What is it he does....he's a Division 1 college football coach. Bear with me through the football tangent, because college football starts in eight days and the background story is needed to explain where the title comes from. My friend has worked with many prominent coaches of the game and there has been one saying that he's picked up along the way that resounds not only in the game of football, but with life in general. "No M.O.'s." M.O.'s stands for Missed Opportunities. This saying can relate not just to the major life opportunities, but also to the everyday events that transpire in the work environment.

Now, in the apartment world, these opportunities are going to refer to any prospect that comes through the door, any phone call from a prospective resident and even any Email lead that is delivered to your computer. Make it a point, not just today, but everyday, to put forth all of your effort to treat every contact you make with a prospect as another potential opportunity to lease to these individuals. Having this outlook will avoid you having to wonder the bothersome question of "what if" after your tours/phone calls/Emails and more importantly, it will reduce the amount of "M.O.'s" in your everyday work life.

Enjoy and have a great Wednesday!