Unless you completely just don't use a computer, which if you didn't you wouldn't be seeing this blog, then you have probably searched something in Google recently and noticed something different. Now, as you type in Google's search bar, the search actually begins the second you begin typing. You've been witness to Google's new innovative enhancement..Google Instant.
Google implemented this new search technology on the basis that individuals normally type slowly, but read quickly. Therefore, by allowing the search to begin the second someone types a letter in the search bar, Google is saving that person 2-5 seconds per search by predicting what he or she are looking for. Google estimated that with this new abbreviated search innovation, Google will be saving searchers a total of 3.5 BILLION seconds a day. That's 11 hours saved...EVERY second!
Reducing the search time for a user is without a doubt a plus, but how does this effect what each individual will select when search results appear before the person finishes typing? This is a question that will ultimately be brought up when websites that would normally be clicked on are not visited as often, due to the searcher clicking on websites that appear before they are finished typing. This is why the wording in businesses websites is so important, in order to ensure that their website appears immediately once any initial relevant typing is entered. Experiment with this new feature of Google by pausing after typing each letter of your search and see what search results you get each time. You'll be surprised.
Enjoy!
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