This is kind of a unique marketing idea that can really be used in any size city, but I feel like would have a larger impact on more tight-knit, smaller community oriented cities. Townopoly is a spin-off of the popular board game Monopoly and is based on the same premise of purchasing properties, building real estate, etc. The personalization of Townopoly comes from replacement of Monopoly spaces with businesses in the local community. Basically, each business would purchase advertisement spots on the board game just as they would purchase billboard space, or classified ads space. From the apartment community standpoint, there can be two approaches as this. An apartment community can purchase a real estate spot on the actual board game, or the apartment community could be the main organizer of the game. Both venues would allow for expansive name recognition in the community, therefore ultimately leading to more traffic and leases. Plus this would just be a fun thing to get the entire community involved with. The board game is done through Pride Distributors and sounds like a great idea!
Enjoy!
CLASS Leasing
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