Help! The Directions to my Apartment are wrong on Google!

Question… How does Google direct people to your property?

With so many prospects using Google, Bing, or Yahoo to look up property details prior to visiting the community, it is important to ask "is Google giving prospective renters the best directions to the property?"

The other day I was using Google to locate a property while driving. The property had a very good internet presence, complete with an effectively optimized website, Google Place Page, ect. However, as I approached the property, my GPS told me to make a very odd turn that brought me into the property from an indirect rout.

This type of thing happens all the time with Google maps, and GPS units. The directions are incorrect or just inefficient. In the case above, the incorrect directions not only took me out of the way, but also drove me past one of the properties biggest competitors.

If you find that prospects are being improperly directed to your property, here is a quick fix to get them back on track!

1. Type your property name into Google maps and access your Google Place Page
2. Click on the "Get Directions" tab and request directions to your property
3. After the directions have pulled up, right click on the purple line to open up the tab that says "Report a problem"
4. Under "Which Element is Wrong" select Driving Directions.
5. In the box that says Problem Description, insert the correct directions.

We have seen Google make the correction anywhere from 2 hours- 2 months from the time of submission so be patient if the changes don't appear immediately.
There is no reason for your prospects to be driving in the back way to your property, or past your competitors. Take control of the tour before your prospects even step foot in the door. Make sure the directions to your property are correct!