Facebook is obviously one of the most successful websites to date in the history of the World Wide Web. It is pretty hard these days to find someone that is not on Facebook, because it has become another form of communication and a very effecient way to remain in contact with many people at one time.
Facebook has slowly made its way into the apartment industry as more and more communities are beginning to develop property pages for their communities. With that being said Facebook is not necessarily going to be a miracle worker when it comes to driving in future prospects to a community. The reason behind this is that Facebook only becomes beneficial as more and more people "like" the page, because without likes, or followers, then it's just another page amongst the millions on Facebook. Therefore, it is very important that any leasing specialist that establishes a page for his/her community get as many residents involved in the page as possible. By involving residents, or getting them to "like" the page, any friends of these individuals will see the community page pop-up in their news feed when the resident has any new information about the community on their page.
Rentmineonline is a company that specializes in getting communities involved on Facebook as a means to increase the impact that resident referral can have on a community. By getting residents involved in this effort, a community can essentially flyer thousands of Facebook walls thereby increasing the amount of people that can potentially hear about the community.
Allison Williams is doing a great job getting her community involved on Facebook by holding a community-wide competition. The competition is based upon the concept of who has the cutest pet on the property and the only way that a person can vote...they must like the property Facebook page.
Great job Allison!
Enjoy!
CLASS Leasing
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