CLASS Leasing: Creating Community In Student Housing

Creating a "sense of community" at a student housing property is extremely vital to the overall success of that apartment community. More so than at any other conventional property, student properties rely heavily on word of mouth for new prospects. If students are having fun living at a community, then they will absolutely tell their friends about the great time they are having, which will in turn inevitably lead to the friends wanting to become residents. Creating a sense of community is not just something that is established by having a resident pool party once during the summer and being done with it. A sense of community entails: numerous events planned throughout the year; daily interactions between office staff and residents; knocking on residents doors to make sure they are enjoying their stay, and not just when it's time for lease renewal. Just think about what it is like to live in a neighborhood and those are the qualities that should be incorporated into the apartment living experience to create that sense of community.

Here is a webinar we sponsored this past Wednesday through Multifamily Insiders, in which Dan Oltersdorf of Campus Advantage outlines some key points to creating a successful sense of community in student housing.

Enjoy!

CLASS Leasing