Facebook published a "how to" for business marketing on their website last week and it is something that finally explains marketing on Facebook black and white. Prior to this guide being published, it was kind of a roll of the dice for many businesses looking to market through Facebook in many ways. The main thing that businesses did not realize is that the company needed to be represented by a Facebook Page that could be "liked" and not one that could be "friend requested." Those businesses that had pages created as a "friend request" page, instead of a "liked" page, were being cancelled by Facebook for the misrepresentation. In addition to laying the guidelines for setting up business Facebook pages, the marketing guide also goes into great detail about how a business should be marketed and some steps to take to gain more views in hopes of having a successful page.
Enjoy!
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