Well it appears that Facebook is at it yet again with a new development to their site that was just released last week, which I learned about via Social Media Examiner. Facebook added a "Send" Button function to their site that is more or less an advanced "Like" Button that engages the users on a much more personal level. This is the general description that Facebook released in regards to the new Send Button:
"The Send Button allows your users to easily send your content to their friends. People will have the option to send your URL in an inbox message to their Facebook friends, to the group wall of any Facebook group they are a member of, and as an email to any email address. While the Like Button allows users to share your content with all of their friends, the Send Button allows them to send a private message to just a few friends."
The Send Button is another way for individuals on Facebook to share content with their friends, which from a business standpoint, is another opportunity to have traffic driven to participating web pages. The Send Button greatly reduces the steps that one would typically have to make in order to share relative information with individuals via online. The Send Button will surely be equally as popular, if not more so, than the Like Button, which has already infiltrated millions of web pages after only one year in existence.
Enjoy!
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