Often times an email lead at an apartment community goes unanswered, or just becomes lost in the wash of all the happenings in a leasing office. A typical apartment community that is tied in with any ILS may get anywhere between 10 to 20 prospective email leads each day, which can add up very quickly if these are not answered promptly. Just as a phone call would be answered when the phone begins to ring, an email lead should be given the same attentiveness and importance that a phone call receives. In addition the email lead should be addressed just as a phone call is addressed in that the prospects questions should be answered and not just supplied with a generic email sent to every email lead. Tara Furiani wrote a great piece for Multifamily Insiders that really breaks down the steps to writing effective follow-up to an email lead that will increase the chances of securing a lease.
Enjoy!
CLASS Leasing
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