Pounding the Pavement

The Internet has given us many new wonderful things such as YouTube, Twitter, Facebook, and Dateline's To Catch a Predator

The problem with the Internet is that it has made the apartment industry become lazy. A decade ago, marketing was done by getting out and networking with local businesses, putting out fliers, and chatting with residents. Now, the industry has become completely reliant on the Internet for any and all marketing. Not that the Internet is not a great way to market your property... but we must remember that it is not the only way.

Before the Internet, grassroots "pound the pavement" marketing was a quick, cheap, and effective way of driving traffic into the door, and it still is today. Don't let the Internet make you lazy. Don't forget that networking and connecting with locals is still an effective way to create traffic. You can and should use the Internet, but don't put all of your eggs in one basket.