Using Twitter at Your Property.

Today, everybody is talking about Twitter and Facebook and how social media marketing can be used to spread the word about your property or small business. The problem is that getting these new tools set up and running can be a very daunting task.
The secret to getting Twitter up and running at your property is actually easier then it seems. Follow these steps and, within a month, you will start to see the advantages of using Twitter

Step 1.
Create a property Twitter Account. Use the name of the property and post a picture as well as contact information.

Step 2.
Create a flyer that directs residents and prospects to the Twitter site. Remember that not everybody understands how to use Twitter. Include the twitter.com link and instructions on how to create a profile and follow someone.

Step 3.
Market your Twitter page to local vendors. Tell local salons, gyms, vets, bars, restaurants, tanning salons, etc. that you will be updating the Twitter page daily to include their specials and promotions. Use this outreach as a spring board to establish a working relationship with local vendors.

Step 4.
Update the Twitter twice/day. Below are examples of Tweets you can use:

-1/2 off a large pizza at Tony's across the street for all Hallmark Residents!
-Molly O'shea's has great happy hour specials every day from 5-7
-Mention that you live at Hallmark and get a free month of Tanning at South Beach Tan
-Don't forget Rent is due on the 3rd
-Water in building 3 will be turned off from 12-1 on Saturday afternoon
-Free coffee and fruit for residents in the office
-Tina's Boutique has some great clothes on sale
-Happy Birthday to Tom, our maintenance superstar!

Having a Twitter page can do many things for your property. It can inform residents of things going on in the community. It can educate residents about local sales and specials. It can help begin great cross marketing relationships with local vendors. It can help the office stay connected with the residents on a more personal level. But the best part of all....It's FREE!

Give it a try for 30 days, it's worth a shot!