I feel like I need to take a moment and talk about the way some Apartment Communities are using Twitter. As people rush to jump on the social media bandwagon, many have done so without giving any thought to how they will utilize these new tools. The most often misused Social Media toy is The Apartment Community Twitter Page.
When I look at these Twitter Pages, I notice that many apartment communities have about >30 followers, most being vendors and residents. The Tweets seem to always be about specials that are going on, or links to the apartment website, or something that just says "Check out XYZ apartments, Great Specials!"
In order to make Twitter work at your property, you must provide better content. Content that will allow you to build your following, to appeal to your residents, vendors, and prospective renters.
Take a look at the people following you on Twitter. Will they care that you are having an amazing special this Saturday? Probably not.
Let's give them some information they can actually use. If you are providing a steady drip of information about movies you've seen, good restaurants in the area, happy hour specials, places to board your dog, funny blogs, discount shopping, when the pool will open, remember to let your pipes drip tonight etc., people will appreciate the information
What is the difference between your Apartments Twitter account and someone who has 1000 people following? The answer is CONTENT. Give people some info they can use and they will reward you by following you. Twitter can be a marketer's dream if used the right way. It's free and you can reach thousands of people. But, it starts with better content.
No comments:
Post a Comment