Everyday I am proven that I have only began to scratch the surface in terms of learning details about search engine optimization and the tools that can be utilized. This morning I was doing some research and came across another neat feature that Google has that can be used not only when searching for keywords, but also when creating a website/blog and trying to determine relevant keywords to use. As a rule Google will only recognize a website as relevant if it has approximately 7% of its wording recognized as keywords. Basically, this rule keeps an individual from creating a website with nothing but keywords in hopes of making his/her website that first to pop-up when similar words are searched. Therefore, it is benefecial for one to use surrounding wording of these keywords as an opportunity to put relevant words to the keyword search. This idea is also known as latent semantics. For example, if your keyword that you are trying to highlight is "apartment" or "apartments," then some good surrounding supporting words in your paragraph would be: "housing"; "rent"; "property"; etc. In addition, if you are trying to highlight the word "apartment," it would be benefecial to make sure you include the word "apartments" in the body of your wording as well. The "s" on the end makes a significant difference. Try it out for yourself and simply place a tilde (~) in front of your search word after your search it without one and see the difference in the results that pop-up.
Enjoy!
CLASS Leasing
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