Marketing is a forever ongoing process that is only as successful as you make it, in terms of constantly distributing materials to spread the word of your businesses name. There's no telling when there will be that one day that you distribute a flyer and that one person that must have an apartment home today comes to your community and leases as a result of the marketing information he/she saw. Jay Conrad Levinson put together a great excerpt explaining the methodology behind the benefits of constantly distributing information:
"1. The first time a man looks at an ad, he doesn't see it.
2. The second time, he doesn't notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it.
5. The fifth time, he reads the ad.
6. The sixth time, he turns his nose at it.
7. The seventh time, he reads through it and says, "Oh, brother!"
8. The eigth time, he says, "Here's that confounded thing again!"
9. The ninth time, he wonders whether it amounts to anything.
10. The tenth time, he will ask his neighbor if he has tried it.
11. The eleventh time, he wonders how the advertiser makes it pay.
12. The twelfth time, he thinks it must be a good thing.
13. The thirteenth time, he thinks it might be worth something.
14. The fourteenth time, he remembers that he wanted such a thing for a long time.
15. The fifteenth time, he is tantalized because he cannot afford to buy it.
16. The sixteenth time, he thinks he will buy it someday.
17. The seventeenth time, he makes a memorandum of it.
18. The eighteenth time, he swears at his poverty.
19. The nineteenth time, he counts his money carefully.
20. The twentieth time he sees the ad, he buys the article or instructs his wife to do so."
Keep this in mind everyday you are distributing your marketing materials and keep pounding the pavement!
Enjoy!
CLASS Leasing
No comments:
Post a Comment