Often times when prospects begin their apartment search, it becomes a monotonous routine of visiting apartment community after apartment community. On any given Saturday afternoon, a prospect could potentially visit five to ten apartment communities and then finally sit down at the end of the day to review their findings from each potential home. With so much information between all of the different flyers and handouts a prospect will accumulate over a day's time, it can be very tedious for a prospect to remember the unique benefits of each property.
Therefore, it is very advantageous for a leasing specialist to break the buying cycle after a prospect visits their community. A very simple and full proof way for the leasing specialist to accomplish this goal is to convince the prospect to go out to lunch/dinner after they tour the property and through a co-operative marketing plan with a local restaurant, this would be very easy to accomplish. The leasing specialist can guarantee traffic for the restaurant in exchange for some free lunch/dinner vouchers that can only be used up to an hour after the prospect visits the community. In doing so, the leasing specialist will not only be driving traffic to the restaurant, therefore providing the restaurant owner with more business, but will also be breaking the buying cycle of apartment shopping. This will give the prospect time to really discuss and ponder about the most important apartment community they saw, yours, and potentially make their decision right then, since they will be full from a great free meal thanks to visiting their new home, your property.
Enjoy!
CLASS Leasing
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