Google has yet again come out with a new feature that is designed to enhance the web browsing experience for it's users. Social Search is very similar to Facebook's "like" button, in that the user can +1 a particular search result, which will let Google know that this particular user/Google account was pleased with that website in correlation to their search. In turn after a particular user has searched on Google for various items, Social Search will save whatever +1 results there have been, thereby steering any future search results towards the users preferences. This will in effect make it where no two individuals will receive the identical search results for the same item due to each person having unique preferences and +1's.
The great debate with this new concept is how exactly will websites that have succeeded at being a top search result be affected. Will a website's SEO diminish since a user's search results will be geared towards their specific preferences? Many already have their opinion about this new search tool, but it will be ultimately be interesting to see how this new concept revolutionizes the search experience.
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