One of the topics I briefly cover in our online portion of training is the usage of Google Insights. Google Insights allows a user to see what the search trends are for a certain topic based upon location and time of the year. This is a very beneficial tool if one is trying to figure out the wording for a blog, link words, or just a headline for a website. By knowing how individuals search for any given topic, a user is able to gear their information towards the masses in hopes of accruing views from those searching for relevant information.
Here is an article about a study done by Michael Leander Company that shows just how Google Insights can inevitably increase the hits on your specified topic.
Enjoy!
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