I was reading through Multifamilyinsiders.com this morning and came across a great idea that could really help to bolster any community's ApartmentRatings.com percentage numbers. Typically any individual that is seeking out to post on Apartment Ratings is doing so with the intention of venting about a particular issue, whether it is fabricated or factual information. It is very rare that one will see a tremendous amount of positive postings on Apartment Ratings due to the sole fact that happy residents are just that...happy! They typically may not even know about the Apartment Ratings site, since it is often used as a pedestal for disgruntled residents to blast a property.
Therefore, it is advantageous to encourage positive postings by having a tag line in one's email signature that says to "let us know how we are doing on apartmentratings.com." In doing so, residents that are happy at the property may visit the site in order to share their positive experiences with others. Keep in mind though that if the encouraging of apartmentratings.com postings is going to be done, it is important that the manager subscribe to the Apartment Ratings site in order to be able to respond to any positive or negative postings. This will show that the manager truly cares about what is being posted and will do anything possible to make sure all residents are happy.
Enjoy!
CLASS Leasing
No comments:
Post a Comment